Headquartered in London, England, Burberry is a luxury fashion house founded in 1856 by Thomas Burberry. The brand is best known for its trench coats, which were first designed by Burberry in the early 1900s. It is also known for selling ready-to-wear, leather goods, footwear, fashion accessories, eyewear, fragrances, and cosmetics.
Today, Burberry is operating worldwide with a total of 418 stores in 59 countries. It has authorized store resellers in many additional countrie such as Macy’s and Nordstom.
Over the years, Burberry remains one of the most sought-after luxury brands in the fashion market despite of its high price tag. But there are people who question whether or not Burberry is on the luxury level the same as other brands. Well, is it? Let’s find out!
Is Burberry A Luxury Brand?
Since its inception, Burberry has established its name to be a luxury brand. It is one of the oldest fashion houses in the world and has been around for over 160 years. The brand is known for its high-quality products with sophistication starting from its iconic trench coats to its other products with timeless designs no matter the season.
1. The Iconic Designs
Burberry’s iconic designs are one of the reasons it is considered a luxury brand. The designs are classic that stays relevant for many years. The trench coats of the brand, in particular, have been a staple in the fashion industry and are known for their quality and durability.
Fashion enthusiasts would never go wrong determining the famous tartan-check pattern by Burberry. This is one of the most popular and easily recognizable designs in fashion. The pattern is often found on its clothing, handbags, scarves, and other accessories.
2. The Materials Used
The quality of Burberry’s products has always been exceptional. The materials used are carefully chosen to make sure that each piece meets the high standards set by the brand. The fabrics used are usually lightweight and comfortable to wear, making them perfect for any season.
The brand is also known for its use of innovative materials such as gabardine, a waterproof and breathable fabric that was first used by Burberry in the early 1900s. This material was used to make the trench coats that have become synonymous with the brand.
3. The Quality Of The Products
The quality of Burberry’s products is another reason why it is considered a luxury brand. The products are made with attention to detail and craftsmanship. This is evident in the construction of the trench coats as well as the other clothing, handbags, and accessories that the brand offers. The high quality of Burberry’s products has been consistently praised by both customers and critics alike.
4. The Price Point
Burberry’s products come with a high price tag, which is one of the main characteristics of luxury brands. The prices reflect the quality of the materials used and the craftsmanship that goes into each piece.
Although Burberry is now more accessible than ever before, it still remains a luxury brand. The prices may have come down in recent years, but its products are mostly still not in the affordable range for an average person. This is because the brand does not sacrifice the quality of the products and has remained consistent.
In short, despite the high price tags, Burberry’s products are still worth the investment because it holds value to each of its items.
5. The Target Market
Burberry’s target market is the upper class who can afford to splurge on high-end designer items. The brand offers a sense of exclusivity as it is not readily available to everyone and is only sold in certain boutiques and department stores.
Burberry also offers a made-to-measure service, which allows customers to have their clothing tailor-made for them. This service is available for both men’s and women’s clothing, and is another example of how Burberry caters to its luxury market that is not typically offered by other brands.
6. The Brand Image
Burberry has always had the image of luxury and sophistication. This is reflected in its advertising and marketing campaigns, which often feature famous models and celebrities. Sure enough, not all luxury brands invest in celebrities to endorse their products, but Burberry has been doing it for years. And fortunately for the brand, it has paid off.
The use of celebrities in its advertising campaigns has helped to solidify Burberry’s image as a luxury brand. It has also helped to attract new customers who are looking for high-end designer items. It has managed to do this by consistently offering quality products and staying true to its brand image.
7. It Adapts To The Trend Without Losing Its Identity
Burberry is a brand that has managed to stay relevant for over a century, and it is still going strong. One of the reasons why the brand has been able to stay relevant is because it adapts to the trend without losing its identity.
For example, in recent years we have seen a rise in streetwear. Burberry has adapted to this trend by releasing its own line of streetwear-inspired clothing. However, the brand has managed to do so without compromising its own identity as a luxury brand.
8. The Rarity Of The Products
Another reason why Burberry is still considered a luxury brand is because of the rarity of its products. The brand does not mass-produce its items, which makes them quite rare.
This is one of the things that customers look for when they are looking for high-end designer items. They want to know that they are getting something that is not going to be easily available to everyone. Many of its products from its previous collections can only now be bought from second-hand stores. And it would not be a surprise if the prices may be higher or if selling the item would be in the form of bidding.
This just goes to show that Burberry is a brand that caters to a small group of people who are willing to spend a lot of money on luxury items.
Does Burberry Hold Value?
Yes, Burberry definitely holds value for its products whether it is brand-new or pre-loved. The name of the brand already speaks for itself. Burberry is a name that is synonymous with luxury and sophistication.
It is a brand that has been around for many years and will likely continue to be around for many years to come. And the idea that Burberry is a luxury brand and while it is available to everyone, not everyone can buy the product which makes it even more valuable. That said, it is definitely a brand worth investing in if you are looking for high quality designer items.
Frequently Asked Questions
Which country is Burberry cheapest?
Burberry is cheaper to buy in the United Kingdom when you go directly to the Burberry stores there. This is because the prices in the United Kingdom are not subject to import taxes, unlike in other countries. In short, the brand is considered a local brand in the UK, where it originated.
What is Burberry’s target market?
Burberry’s target market is people who are willing to spend a lot of money on luxury items. The brand caters to a small group of people who are looking for quality and sophistication. According to Brington, Burberry’s target market or audience is highly dominated by women with a high disposable income.