A sub-label created by Giorgio Armani, Emporio Armani was launched in 1975 as a second brand of the Armani family. It features ready-to-wear and runway collections and is the only one of the two brands, the other is Giorgio Armani, which is mainly designed by the designer Giorgio Armani himself. Giorgio Armani also has its own spotlight every year during Milan Fashion Week.
The creation of this label was due to the success of the designer Giorgio Armani, which is also a well-known brand in the fashion industry. Emporio Armani is a diffusion line and its designs are more accessible to the public, with a younger target market. In addition, the fabrics used are more casual than those of the main Giorgio Armani line.
Emporio Armani sells clothing, fragrances, eyewear, watches, and jewelry. The brand has a wide range of products for both men and women. The company’s logo is the eagle, which is also the symbol of Giorgio Armani.
With that being said, Is Emporio Armani a luxury brand? Keep on reading to know the answer.
Is Emporio Armani A Luxury Brand?
Because of its roots, it’s not uncommon for people to mistake Emporio Armani for a luxury brand. However, given the accessibility in many departmental stores and cheap prices, it is not actually a luxury brand. It is on the same level as Guess and Michael Kors.
The main difference is that Emporio Armani has a more accessible price point which makes it more attractive to a broader audience while retaining the exclusivity of the original Armani brand. This strategy of having a secondary brand is called a diffusion line and is actually quite common in the fashion industry.
1. The Design
Emporio Armani’s designs are more casual than those from its parent brand, Giorgio Armani, as it aims to attract the younger market. Its designs are mainly trendy, chic, and preppy, with a focus on contemporary and modern styles. And for this reason, is why Emporio Armani is not considered a luxury.
2. The Materials Used
Emporio Armani still uses high-quality materials to produce its clothing, fragrances, eyewear, watches, and jewelry. However, the materials used may not be the finest and could be more casual than those from Giorgio Armani.
3. It Is Accessible and Affordable
Emporio Armani is more accessible and affordable than other luxury brands. It is sold in many department stores and has cheaper prices. As its main target market are the younger audience who wants a piece of luxury without spending too much.
4. The Branding
While it is associated with its parent brand, Giorgio Armani, Emporio Armani has its own unique branding which is not what a true luxury is about. As mentioned the design of its products are more casual making it less luxurious.
is a line for fashionistas on a budget who want to enjoy a piece of luxury without spending too much. The brand can express a status symbol, but when you get pass to that, you’ll realize that it is more of a casual wear brand.
5. The Price Tags
While it is true that Emporio Armani conveys sophistication at first glance (thanks to its parent brand, Giorgio Armani), a closer look at the price tags will reveal that its products are actually quite affordable. For reference, its men’s clothing would range anywhere between $75 to over $2,000, while the women’s clothing is anywhere from $75 to over $3,000.
The prices alone would already be a good indicator that Emporio Armani is not a luxury brand.
Emporio ArmaniDoes Emporio Armani Hold Value?
Emporio Armani definitely holds value for many of its products like the other luxury brands out there. One best example of Emporio Armani products that has a very good value is its watches. For reference, the brand’s watches would cost anywhere between $175 to $700, depending on the specs such as the design, materials used, and functions.
Research suggests that many of the Armani watches have impressive resale values. On average, pre-loved designer watches may cost as much 60-70% of its buying price. But of course, it would only be possible with proper care of the item. Otherwise, the resale value would drop significantly regards of the brand.
Frequently Asked Questions
What is the difference between Emporio Armani and Giorgio Armani?
The main difference between Emporio Armani and Giorgio Armani is that Emporio Armani is more affordable and accessible than Giorgio Armani. However, both brands are associated with luxury, high quality, and chic designs.
While Giorgio Armani only uses top-quality materials, Emporio Armani may use materials with relatively lower quality.
Is Emporio Armani a good brand?
Yes, Emporio Armani is a good brand that is more affordable than other luxury brands. In short, it is part of the iconic global fashion brand that fashion enthusiasts and critics look up to. In the levels of Armani, Emporio Armani is the second highest brand after Giorgio Armani.
What makes Emporio Armani special?
Emporio Armani is special because it is the only other sub-label or brand, aside from the Giorgio Armani brand, that the famous Giorgio Armani designs and has a spotlight every year in Milan Fashion Week. Thus, since it was launched, it is still exclusively owned by Giorgio Armani S.p.A.
Is Emporio Armani the same as EA7?
No, Emporio Armani is not the same as EA7. EA7 is the sports line of Emporio Armani. It was launched in 2004 and it is a more casual line that targets a younger audience. On the other hand, Emporio Armani is the mainline label of Giorgio Armani.