Founded in 1925 by Adele and Edoardo Fendi, Fendi is one of the oldest Italian high-label fashion houses. It is best known for its fur and leather goods and has a long history of celebrity fans including Hollywood stars Marilyn Monroe and Audrey Hepburn. Today, the brand is part of the LVMH group since 2001.
Since its inception, Fendi has established its branding and position in the fashion world. Fendi is known for its quality craftsmanship, materials, and designs. It is known for producing fur, ready-to-wear, leather goods, shoes, fragrances, eyewear, timepieces, and accessories.
Fendi’s prices are generally high, which can go up to $38,000, but may also vary depending on the product. And because of the numbers of its stores worldwide, the brand has been able to remain relevant and popular throughout the years, with a continuous stream of celebrity endorsements and fans.
That being said, is Fendi considered a luxury brand? Let’s find out!
Is Fendi A Luxury Brand?
Fendi is a true luxury brand. It offers a wide range of high-end products that are made with—and known for—the finest materials and craftsmanship. The brand also has a long history and a number of celebrity fans, which speaks to its exclusivity. Additionally, Fendi’s prices reflect its luxury status.
1. It Has A Long History And Tradition
Fendi is a luxury brand because it has a long history and tradition. The brand was founded in 1925 by Adele and Edoardo Fendi, making it one of the oldest Italian luxury fashion houses. Throughout its 97 years in existence, the brand has been known for its quality craftsmanship, materials, and designs.
The Fendi family passed down their couture know-how from generation to generation. And although the company is now owned by LVMH, it has maintained its traditional couture methods. In fact, Fendi is said to be the only brand in the LVMH group that still produces haute couture garments entirely by hand. This commitment to quality and tradition is what sets Fendi apart from other luxury brands and solidifies its status as a true icon.
2. Its Exclusivity Is Undeniable
Fendi is a luxury brand because its exclusivity is undeniable. The brand is known for producing fur, ready-to-wear, leather goods, shoes, fragrances, eyewear, timepieces, and accessories.
While some of these products are more affordable than others, they are all made with—and known for—the finest materials and craftsmanship. This combination makes Fendi’s products some of the most exclusive on the market.
Additionally, the brand has a long history of celebrity fans, which speaks to its exclusivity. Hollywood stars like Marilyn Monroe and Audrey Hepburn were both known for their love of Fendi’s fur coats. Today, the brand continues to be popular with celebrities, including Kendall Jenner, Gigi Hadid, and Karlie Kloss.
3. Its Prices Reflect Its Luxury Level Status
Fendi’s prices for its products reflect its status as a luxury brand. The products are generally very expensive, with some items costing as much as $38,000, the Selleria bag. Even though is technically not available anymore on its website, it’s still a good example to know. Thus, it clearly shows that many of its products are significantly more expensive than products from non-luxury brands.
Additionally, the brand has a number of high-end boutiques around the world, which further reflects its luxurious status.
4. The Materials Used In Their Products Is A Key Indicator
As we have seen, there are many indicators that show us Fendi is a luxury brand. From its long history to its celebrity fans to its high prices, the brand checks all the boxes when it comes to being a luxury label. However, one of the most important factors that set Fendi apart from other fashion brands is the materials used in its products.
Fendi’s fur coats, for example, are made with the highest quality furs. Although Fendi already announced that it would ditch using real fur. Thus, it can’t be taken away the fact that before Fendi was the only fashion house to have its own fur atelier.
On the other hand, Fendi continues to use other materials and sources made of the highest and finest quality. For instance, its leather goods are made with the softest and most supple leathers. The brand also uses exotic skins like crocodiles, python, and ostrich in some of its bags and accessories.
5. The Quality Of The Products
From the design to the materials to the craftsmanship, everything about Fendi’s products screams luxury. The brand is known for its quality products that are made with the finest materials and designs. Additionally, Fendi’s commitment to quality extends beyond its products—it also extends to its customer service.
The brand offers a number of services to its customers, including a VIP service, a made-to-measure service, and a bespoke service. These services are all designed to provide customers with the highest level of quality and care.
6. It Offers Exclusivity
Not everyone can buy a Fendi product. It’s a fact! The brand is only available at a select number of high-end boutiques and department stores around the world. Additionally, while its products are available to purchase online through Fendi’s own website, everyday people don’t have the capability to buy them—one clear reason is because of the high price tag per item.
As a result, Fendi products are for a specific target market: people who can afford to spend a lot of money on luxury items. This exclusivity is yet another indicator that Fendi is a luxury brand.
7. The Brand Is A Status Symbol
Fendi is not just a luxury brand—it’s also a status symbol. The brand’s products are associated with wealth, power, and success. When people see someone carrying a Fendi bag or wearing a Fendi coat, they automatically assume that the person is wealthy.
This association is due to a number of factors, including the brand’s high prices and exclusivity. Additionally, because celebrities are often seen carrying or wearing Fendi products, the brand has become even more associated with wealth and success.
8. It Is A Timeless Brand
Fendi is not a trend-focused brand—its products are designed to be timeless. The brand’s classic designs and high-quality materials ensure that its products will last for years, if not decades. Additionally, because Fendi is a luxury brand, it is not subject to the same fashion trends as mass-market brands.
Instead, Fendi focuses on creating classic pieces that will never go out of style. This timelessness is yet another indicator that Fendi is a luxury brand. Furthermore, Fendi does not directly follow the trend, but it is one of the brands that set the trend in the fashion industry.
Does Fendi Hold Value?
Fendi is a luxury brand, like all luxury brands, that holds its value well. The brand’s products overall craftsmanship helps maintain their value over time.
In terms of resale value, Fendi products have proven to appreciate over time. For instance, a Fendi bag that was purchased few years ago will likely have a higher value today.
It is said that its famous bags such as the Fendi Mama Forever, Fendi Baguette Zucca Canvas, Fendi Selleria Baguette NM Bag Leather Medium, Fendi Horizontal Crossbody Bag, and Fendi Logo Convertible Belt Bag would hold from 84% and above in terms of resale value. Most of these bags are not available from Fendi, but can be bought from third-party retailers or pre-loved stores.
That being said, while Fendi products do appreciate in value over time, they are not just investment pieces. The brand’s products are designed to be enjoyed and used, not stored away in the hopes of making a profit.
Frequently Asked Questions
Who wears Fendi?
Fendi products are primarily designed for a specific target market. These are the people who can afford to spend a lot of money on luxury items that are not less than $1,000 per item.
Where is Fendi manufactured?
Fendi prides itself on being entirely made in Italy. The Italian brand firmly states that it does not manufacture anything in China or any other country.
How can I tell if a Fendi bag is real?
Fendi bags are made with high-quality materials, and their craftsmanship is excellent. As a result, fake Fendi bags are not easy to come by. However, there are a few ways to tell if a Fendi bag is real or fake.
First, check the materials. Fendi bags are made with high-quality leather, and the stitching should be even and precise. Additionally, all of the hardware on a Fendi bag should be engraved with the brand’s logo.
Next, take a look at the overall design of the bag. Fendi bags have a classic and timeless design, which is one of the reasons they hold their value so well. If the bag you’re looking at is too trendy or has a lot of embellishments, it’s likely not a real Fendi.
Finally, check the price. Fendi bags are expensive, so if you find one that’s being sold for a fraction of the retail price, it’s probably not real.
