Launched in 1995, Gevril watches are Swiss-made with high-quality materials and craftsmanship. The famous series of watches that we know today go way back to its original date which was the mid-18th century. The company’s name came from Jacques Gevril who was an up-and-coming watch and clockmaker in 1758.
It all started when Jacques Gevril accompanied his colleague Pierre Jaquet-Droz on a trip to Madrid to present a selection of complex musical automata to King Ferdinand VI. As the king of Spain was impressed, Gevril lived in the country for many years to refine his craft and produce watches for the Crown.
Jacques Gevril’s legacy was continued by his future generations of Gevril watchmakers. Some of them also built their names in the industry of watchmaking such as Moyse Gevril and Daniel Gevril. And as of today, the company and its brand have been always popular with many people, especially watch enthusiasts who find each piece of Gevril watches not just a watch but a work of art.
Over the years, the company has always managed to stay true to its core values: create high-quality watches with its own unique style and identity. That said, is the Gervil brand considered a luxury brand?
Is Gevril A Luxury Brand?
Although Gevril is not a mainstream brand, there’s no denying that it is considered a luxury brand. Not only because of its long history and legacy but also because of its commitment to producing high-quality watches. Thus, the company and the brand possess the qualities of what a real luxury brand such as excellent craftsmanship, unique style, and high-end materials.
1. The Company’s Long History and Legacy
Gevril is a luxury brand because of its long history and legacy. The company’s origin goes back to the 1700s by Jacques Gevril, where its name and legacy started as a famous watchmaker. And while Gevril watches were not launched to more people until the 1990s, the company has been passed down from generation to generation of watchmakers. And each generation has managed to keep the company’s core values alive. These values include producing high-quality watches with their own unique style and identity.
The company’s long history and legacy are significant factors that make Gevril a luxury brand. It is also one of the things that make the brand stand out from other watch companies. The fact that Gevril has been around for centuries, and its commitment to producing quality watches, makes it a luxury brand.
2. Gevril’s Commitment to Producing High-Quality Watches
Another factor that makes Gevril a luxury brand is its commitment to producing high-quality watches. The company has always used high-end materials and craftsmanship in its watches. And over the years, it has managed to maintain its quality standards. Also, the manufacturing of its watches is made in Switzerland which is the birthplace of the watch industry.
Nowadays, Gevril is still producing quality watches with its own unique style and identity. And while it is not a mainstream brand, there’s no denying that it is considered a luxury brand because of its commitment to quality.
3. Gevril’s Unique Style and Identity
Gevril’s unique style and identity are also factors that make it a luxury brand. The company has always had its own style, which is different from other watch companies. And over the years, it has managed to maintain its unique style and identity.
For example, the Gevril pocket watches are one of the sought-after watches because of their unique style. They are different from other pocket watches in the market because of their clean and simple design. And while they are not as complex as other watches, they have still considered luxury items because of their unique style.
Some of the modern Gevril watches that are popular today are Gevril Hudson Yards Diver ($4,295.00), GV2 XO Submarine 48 ($3,295.00), and Gevril Vaughn Pilot ($5,695.00). Each of them has its own style and characteristics as a watch.
4. The Price Tag Is Reall Expensive
One of the most significant factors that make Gevril a luxury brand is its price tag. Most of the company’s watches are quite expensive, and some can even reach up to $5,000. But despite the high price, many people are still willing to buy them because of their quality and style.
For instance, the cheapest watch on Gevril’s website, as of writing this article, cost approximately $1,200 and can go up to $35,000. And in case you’re not convinced about its price tag yet, a strap for the watch alone already costs $99. So, if you’re planning to buy a Gevril watch, be prepared to spend a lot of money.
5. There’s Exclusivity For The Products
Last but not least, Gevril is a luxury brand because of its exclusivity. Not everyone can buy and own a Gevril watch. Its exclusivity is particularly due to the expensiveness of the products. While anyone can buy a Rolex or Omega watch, not everyone can afford a Gevril.
As mentioned, its price range is definitely not for everyone. So, if you’re planning to buy a Gevril watch, make sure that you have the budget for it. Otherwise, you might end up spending more than what you can afford.
Does A Gevril Watch Hold Value?
Gevril watches definitely hold their value, especially if you take good care of them. While they are expensive, they are worth the price tag because of their quality and style. Also, since not everyone can afford them, they remain exclusive items that hold a lot of value.
However, you must consider that watches’ value depreciates over time. So while a brand new watch can be expensive, particularly the luxury brand, its value will eventually go down as time passes.
Take note that a watch’s value also depends on its condition. If you have a well-maintained watch, it will still hold its value for a long time. But if you have a watch that is already damaged or has been used for a long time, then its value will significantly go down.
Frequently Asked Questions
Who owns Gevril?
Gevril is no anymore under the ownership of the Gevril family. The company is currently owned by Samuel Friedmann, who also serves as the president of the company. He acquired the company in 2001 and made his initial efforts to penetrate the US market in the same year.
Are Gevril watches made in China?
In reality, many Swiss brands have parts that are produced in China. However, Gevril watches are produced Switzerland, according to the company, and by themselves. And according to Designer Watches Online, Gevril only produces 6000 watches per year.
What is the difference between Gevril and GV2?
Gevril is a luxury watch brand while GV2 is a sub-brand that is more affordable. Thus, GV2 is also available on Gevril’s website—and is considered an affordable luxury product.