Founded in 1952, Givenchy is a world-known French fashion and perfume house founded by designer Hubert de Givenchy. It produces haute couture, ready-to-wear, accessories and perfumes and cosmetics. It is a member of Chambre Syndicale de la Haute Couture et du Pret-a-Porter.
Givenchy achieved critical acclaim with its first collection, which featured separates tailored from dark menswear fabrics. The brand is perhaps best known for its iconic handbags, the Antigona and the Pandora. The brand’s unique vision has attracted some of the world’s most famous celebrities, including Audrey Hepburn, Grace Kelly, and Jackie Kennedy.
Since its inception, Givenchy has been associated with a sophisticated and timeless style. It is on par with luxury brands that are highly recognized today. In addition, it is said that Givenchy has around 83 directly operated, physical stores worldwide, of which 52 are freestanding, 22 are shop-in-shops and nine are outlets.
That said, is Givenchy a luxury brand given its achievements and recognition today? Let’s find out!
Is Givenchy A Luxury Brand?
Givenchy is definitely a luxury brand that has been around for 70 years and counting. The company is associated with other luxury brands as it is currently under the ownership of luxury conglomerate LVMH. Most importantly, Givenchy possesses the qualities of what a luxury brand is about from the price and quality to the exclusivity that it offers.
1. The History And Its Branding
To start with, Givenchy was founded in 1952 by Hubert de Givenchy, a French designer who was known and respected in the world of fashion. Vogue magazine praised Givenchy’s first collection, “wonderful first collection” 14, that achieved critical acclaim. Included in the collection was the Bettina Blouse—a white shirt named in honor of Bettina Graziani, which was then painted in one of René Gruau’s works.
Additionally, Givenchy’s branding and style are dubbed timeless. The company has been able to maintain its sophisticated look throughout the years. Even when Givenchy was under new creative leadership, the brand still retained its originality. This can be seen as Givenchy is one of the few fashion brands that have remained successful and relevant since it was first created 70 years ago.
2. The Materials Used
The materials used by Givenchy are also of high quality. For instance, the leather used in their handbags is from Italy while the fabrics are from France. Even the zippers and other hardware come from Spain. All these countries are known for producing the finest materials for many luxury goods.
The craftsmanship is evident in every Givenchy product—from the way the handbags are sewn to the way the clothes are cut and tailored. Also, the company does not mass produce its products as it focus on quality over quantity.
3. The Quality Of Each Product
The quality of Givenchy’s products is impeccable. The clothes are designed to last for years. The fabrics do not fade easily and the stitching is done well so that it does not come undone easily. As for the handbags, they age gracefully and still look fabulous even after many years of use (of course, with proper care).
While many of the brand’s products have a minimalist design, they are still considered very stylish and are to be worn with prestige. This is what makes Givenchy stand out from other luxury brands—the ability to create simple yet chic designs that are timeless.
4. Exclusivity
Givenchy is exclusive. It is not easy to find their products in stores as they are only available in a few select boutiques around the world. The brand also has a strict policy when it comes to its online presence. While Givenchy does sell its products online, it is only available to those who have the right amount of money or willingness for spending. This is considering that the products don’t come cheap—giving the shoppers the exclusivity as not everyone can buy them.
This puts Givenchy even more on a higher level as it adds to the brand’s allure. It is a sought-after brand, but not everyone can have it, making the products less likely to be seen worn by everyone by many.
5. The Prices Of Givenchy Products
Lastly, the prices of Givenchy products reflect that of a luxury brand. Their clothes and handbags are not truly expensive. But because of the quality, materials used, and exclusivity of the brand, their prices are justified.
For reference, Givenchy women’s bags cost anywhere between $765 to over $15,000 on its website, while the men’s bags cost anywhere between $790 to over $7,000.
Even Givenchy’s ready-to-wear, shoes and accessories don’t come cheap as prices are ranging from approximately $100 (basic products) to over $3,000—depending on the items’ designs, materials used, and embellishments.
Does Givenchy Hold Value?
Givenchy definitely holds value for many of its products. Even if you don’t keep up with the latest fashion trends, their clothes and handbags are still stylish enough to be worn for years. The company’s focus on quality over quantity also ensures that its products will last long.
Furthermore, the resale value of many Givenchy products may also be more expensive than their original retail prices. This is the case also if the Givenchy product is a limited edition and is already not being produced by the company. For example, the Alligator Antigona bag that currently cost $2,150 on Givenchy’s website. It has a high chance to be sold close (or possibly higher) to its original retail price as pre-loved item, knowing that it is a limited piece.
That said, there are some Givenchy products that may not hold their value as well. For instance, the company’s ready-to-wear clothes may deppreciate—depending on the design, condition, and trend of the season. But overall, Givenchy is a luxury brand that can definitely hold its value—whether it is for its clothes, handbags, or other products.
Frequently Asked Questions
Is Givenchy a popular brand?
Yes, Givenchy is a popular brand. It is known for its luxury products, which come with a high price tag. The brand is also exclusive, as it is only available in select boutiques around the world. People from the upper class typically wear Givenchy products.
What makes Givenchy unique?
Givenchy is unique because it is able to create simple yet chic designs that are timeless. Its style is often characterized by bright cheerful colors and youthful femininity. And this is what makes Givenchy stand out from other luxury brands.
What is Givenchy’s target market?
Givenchy’s target market is people who can afford to spend a lot of money on high-end products. The brand is also popular among the upper class and celebrities.
