Known as the subsidiary brand of the Karl Lagerfeld, Karl Lagerfeld Paris was founded to celebrate the renowned designer, who owns the name, for his aspirational and cutting-edge approach to style. The brand’s namesake is its chief creative officer and designer.
Based in Paris, France, Karl Lagerfeld Paris produces ready-to-wear clothing, footwear, accessories, and fragrances for women and men. It is a brand for discerning fashionistas who appreciate timeless style with a modern twist. Thus, it offers more affordable products than its parent company.
That said, is Karl Lagerfeld Paris considered a luxury brand? Keep on reading to know the answer.
Is Karl Lagerfeld Paris A Luxury Brand?
Karl Lagerfeld Paris is not a luxury brand. One obvious reason is that the brand is offered to a wider range of consumers through its stylish and trendy designs. It also has more affordable price range offerings for its products compared to its parent brand, Karl Lagerfeld, without sacrificing the design and craftsmanship.
Here are some of the reasons why Karl Lagerfeld Paris is not a luxury brand:
1. The Affordability
Karl Lagerfeld Paris offers more affordable products than its parent company, Karl Lagerfeld. This is because the brand targets a wider range of consumers who appreciate timeless style with a modern twist.
For instance, Karl Lagerfeld Paris products cost anywhere between $60 to $350. Its price range is clear evidence of why it cannot be considered a luxury brand. In most cases, luxury brand items cost more than $1,000.
2. The Designs
While the designs of Karl Lagerfeld Paris are trendy and chic, they are not on par within luxury brand. This is because the brand’s designs are more accessible and wearable for a wider range of consumers.
The brand’s style is also more casual compared to high-end luxury brands. For instance, Karl Lagerfeld Paris’ clothing items are more likely to be found in department stores than in luxury boutiques.
3. The Quality
The quality of Karl Lagerfeld Paris products is good but not on the luxury level where the materials used are usually the most expensive ones. This is because the brand focuses on offering trendy designs at an affordable price range. As a result, the materials used and craftsmanship cannot compete against how luxury brands do it.
4. The Target Market
Karl Lagerfeld Paris is not a luxury brand because it targets a wider range of consumers. Many of its products can also be bought in retail shops or department stores whereas luxury brands are sold in exclusive boutiques and specialty shops.
5. It Is A Young Fashion Brand
Karl Lagerfeld Paris is a relatively young fashion brand that just launched a few years back and is only starting to expand. Thus, it was only launched in North America in 2016.
6. It Lacks Exclusivity
A luxury brand should have a feeling of exclusivity and that it is not for everyone. This is one area where Karl Lagerfeld Paris falls short. Anyone can buy its products as long as they have the budget for them. Thus, the budget required to buy and wear a Karl Lagerfeld Paris product is not requiring a large amount.
Does Karl Lagerfeld Paris Hold Value?
Unfortunately, Karl Lagerfeld Paris doesn’t hold the same value as many luxury brands. And the most obvious reason is its affordable price tag which indicates that it is a mass-market brand.
For reference, the most expensive product it offers for women is the Contrast Maxi Belted Puffer, priced at $350. And for men, it is the Heat Sealed Logo Quilted Bomber priced at $395.
Furthermore, the brand also offers ongoing sale for many of its products at a fraction of the original prices. That said, Karl Lagerfeld Paris products depreciate over time, which is seen on its website itself, instead of increasing in value like luxury brands.
Frequently Asked Questions
Who owns Karl Lagerfeld Paris?
The fashion brand Karl Lagerfeld Paris is owned by the G-III Apparel Group Ltd. The brand was acquired along with its parent brand, Karl Lagerfeld, for 200 million euros ($210 million) in cash
Is Karl Lagerfeld Paris made in China?
There’s no official report on where exactly Karl Lagerfeld Paris products are made. On the other hand, there are speculations that they are made in China, particularly the bags.
What is the difference between Karl Lagerfeld Paris and Karl Lagerfeld?
According to Forbes, Karl Lagerfeld Paris offers more affordable lines of clothing, bags, and shoes unlike its parent brand, Karl Lagerfeld which is composed of a signature collection.