Mackage is a Canadian luxury brand that was founded in 1999 by designer Eran Elfassy. The company produces coats, jackets, handbags, and other accessories. Mackage is known for its high-quality products and for being at the forefront of fashion trends.
As of 2022, Mackage has store locations across Canada, the United States of America, the United Kingdom, and China. The company has also been expanding its presence by partnering with stores to carry the brand and boosting its online presence. But what makes Mackage a luxury brand?
Is Mackage A Luxury Brand?
Mackage is considered a luxury brand because of its high-quality products, its trendsetting designs, and its price point. While Mackage’s prices may be high, the quality of the products is also very high. That said, many people believe that it is comparable to other high-end brands such as Canada Goose and Moncler but at a more affordable level.
1. The Brand
Mackage has established its brand as a luxury fashion brand by partnering with stores such as Saks Fifth Avenue, Nordstrom, and Neiman Marcus. The company has also been featured on popular television shows such as Gossip Girl. This led the company to establish its branding that contributes to its high-end image.
2. Mackage’s Price Point
One of the main reasons why Mackage is considered a luxury brand is because of its price point. The coats and jackets produced by Mackage are typically priced at over $300. This is a significant amount of money to spend on a coat or jacket, but many people believe that the quality and designs of Mackage’s products are worth the price.
The company has also been able to maintain its high prices by continuing to produce high-quality products and by partnering with stores that cater to a wealthy clientele.
3. Trendsetting Designs
Mackage is also considered a luxury brand because of its trendsetting designs. The company is always at the forefront of fashion trends and often releases new styles before other brands. This allows Mackage to maintain its position as a luxury brand.
The company has also been able to collaborate with other high-end brands such as Paul & Joe and André Saraiva. That said, Mackage’s designs are not only trendy but also timeless, which contributes to the brand’s image.
4. Materials Used
Mackage also uses high-quality materials in its products. The company sources the finest materials for its products such as regular nylon and polyester fabrics. However, it is not limited to these materials. Just like its competitor brands, Mackage incorporated other materials like leather, wool, and fur trims.
Also, Mackage jackets are made with the highest insulation to withstand temperature which makes them one of the most popular wearable, especially in cold regions and countries.
5. Worn By Celebrities
Mackage is also considered a luxury brand because its products are often worn by celebrities. Celebrities such as John Legend, Ed Westwick, and Nick Jonas have all been spotted wearing Mackage coats and jackets. This helps to further solidify the brand’s image as a luxury fashion label.
6. Lifetime Warranty
Lastly, Mackage also offers a lifetime warranty on most of its products. This is something that is not offered by many other brands, and it shows that Mackage is confident in the quality of its products.
Is Mackage Worth Buying?
Yes, Mackage is worth buying despite the high price tag for its products. The reason is that Mackage is not just producing and manufacturing their products, but ensuring that each garment is made from high-quality sources, materials, design, and construction.
So if you’re looking for something to wear, especially during cold seasons, Mackage is a brand you should consider.
How Much Does A Mackage Cost?
Mackage coats and jackets typically cost start at $300 but may go beyond $900. The price of a Mackage coat or jacket depends on the style, materials used, and where it is purchased. Their products are available, particularly from their website where you can see also if they are in stock or not.
Thus, Mackage is also offering other products such as footwear, and ready-to-wear from their special collection. All of the brand’s products are available for men, women, and kids.
In terms of popularity, Mackage’s website states that it is the Wool 3-in-1 top coat with removable bib & down liner ($990) is the best-selling item for men, while it is the 2-In-1 tailored wool coat with sash belt ($950) for women.
Who owns Mackage?
Eran Elfassy and Elisa Dahan are the co-founders of Mackage, and also serve as the owners. They are childhood friends who have a common interest that led them to found Mackage.
Who is the CEO of Mackage?
As of 2021, the Canadian luxury outwear brand has tapped the fashion industry veteran Tanya Golesic to be the new chief executive officer. According to Patrick Elfassy, Mackage executive chairman, Colesic was chosen for the position because of her experience in the fashion industry which the company believes would make a big contribution to their international expansion plan.
Does Mackage only sell outdoor wear?
No, Mackage has launched its footwear line in 2020. The brand’s first footwear collection includes boots and shoes for men and women. The collection is available online and in select retailers.
Does Mackage still use fur?
According to PETA, Mackage is one of the brands that stopped using fur for its products. This is the brand’s answer to groups such as PETA’s advocacy to stop animal cruelty.
Is Mackage only available in North America?
Mackage is also available in other parts of the world. The company has flagship stores in the United Kingdom and China. And they are planning to expand their market internationally in the future. On the other hand, Mackage has partnered with retailer stores to carry their brand and make it available to other countries.
Does Mackage’s lifetime warranty policy apply to all of its products?
No, Mackage lifetime warranty is on the coats and jackets only. The footwear collection and ready-to-wear collection have separate warranty conditions.