Tory Burch LLC is an American fashion label owned, operated, and founded by Tory Burch. The company was founded in February 2004, and its headquarters is located in New York City.
Tory Burch sells clothes, shoes, handbags, accessories, watches, home decor items, and beauty products. The company has a presence in over 300 locations and serves worldwide.
Originally, the brand started as ‘Tory by TRB‘ which later evolved into the current name, ‘Tory Burch’. The brand has become popular and well-known for its iconic ‘T’ logo and ‘Reva’ ballet flats. In 2019, the company has introduced Tory Sport, which is a separate athleisure line.
Is Tory Burch A Luxury Brand?
Tory Burch is not a luxury brand but a designer’s which is considered an upscale ready-to-wear brand. It is a popular, contemporary, and accessible label that offers classic styles with a modern twist. And while the brand may not fall in the luxury category, it definitely has its own authenticity that encompasses the sophisticated feel and aesthetic.
1. The Price Tag
Tory Burch products are not as expensive as other luxury brands but they are not cheap either. The price point falls somewhere in the middle, which makes it affordable for many people. For example, the prices for a new Tory Burch handbag can be anywhere from $198 to $1,300, while its shoes start from $50 and can go up to $550.
With the mentioned price ranges, it is safe to say that Tory Burch is a high-end designer’s label. Nevertheless, the quality of its products is on par with other luxury brands and its sophisticated designs definitely give off a vibe of what a luxury item is.
The quality of Tory Burch products is excellent. The materials used are of high quality and the craftsmanship is impeccable. Tory Burch products are said to made to last, making it a good investment stating as the epitome of luxury Americana.
Although many of its products are mass-produced and made outside the USA, the company makes sure that they adhere to its high standards. For instance, all of its leather goods are hand-cut and stitched symmetrically without overlapping.
Tory Burch’s designs are classic with a modern twist. The brand offers a wide range of styles that are both fashionable and timeless. Its designs are also unique and have a certain sophistication about them.
Tory Burch’s aesthetic is best described as classic yet modern, preppy yet chic, and elegant yet approachable. The brand’s clothing, shoes, and accessories are perfect for any woman who wants to look stylish without being too flashy.
4. Celebrity Influence
Another reason why Tory Burch is not a luxury brand is that one of its marketing strategies is to target celebrities. The brand has been successful in getting many celebrities to wear its bags, clothes, and other products, which in turn, helps to increase its visibility in the market. And this is usually the opposite case for most luxury brands that rely on word-of-mouth and personal recommendations.
Does Tory Burch Hold Value?
As a brand, Tory Burch definitely holds value. The company has built a solid reputation over the years and its products are known for their quality, durability, and timeless designs.
However, it doesn’t retain the same value when in terms of resale. Because it is not a luxury brand, Tory Burch products are not as sought-after in the second-hand market. Nevertheless, its products are still worth something and can be sold at a fraction of the original price.
For example, the Tory Burch Emerson Small Top-zip Tote‘s original retail price is $295 on the website, while the resale value of the same bag design is approximately only $239. This is clear evidence that the value of Tory Burch products decreases over time—depending on the age, condition, and design of the item.
Frequently Asked Questions
What makes Tory Burch special?
According to Chic Pursuit, many people find Tory Burch’s style to be “preppy-bohemian as everything is feminine, effortless, and easy to wear.” Many women like the approach of the brand in terms of its design which gives the luxury vibe while maintaining a much more affordable price compared to the brands that are truly in the luxury market segmentation.
Is Tory Burch real leather?
Yes, Tory Burch uses real leather for its bags and some of its footwear products. The brand is also committed to using sustainable materials as much as possible. These types of leather may also vary depending on style and design. Despite the variation of leather used, the brand ensures that each material like canvas and nylon meets its high standards.
Where are Tory Burch bags manufactured?
Originally, Tory Burch bags are made locally in the U.S. But over the years, the company has started to outsource its manufacturing processes overseas. In fact, it is one of the first companies to transition its production to China in order to stay competitive and meet the increasing demands of the market.