Yves Saint Laurent, most popularly known as YSL, is a high-end designer brand that is known for its luxurious and chic designs. Since it was founded in 1962, the brand has been synonymous with high fashion, especially its handbags, which come in a variety of styles and colors.
If you love bags, then you’ve probably wondered why YSL bags are so expensive. After all, there are other designer brands out there that sell bags for a fraction of the price. So, what makes YSL bags worth the high price tag?
Why Are YSL Bags So Expensive?
YSL bags are expensive because of the materials used, the craftsmanship, and the brand name. The materials used to make YSL bags are of the highest quality, which contributes to the high price tag. The leather is soft and supple, and the hardware is made of solid metal that is resistant to tarnishing.
1. Brand Reputation
The YSL brand is one of the most well-known and respected names in the fashion industry. It simply wasn’t launched yesterday, which had given the brand time to build a strong reputation. When you purchase a YSL bag, you’re not just paying for the bag itself, but also for the prestige that comes with it.
Through the years, it has become a status symbol to own a YSL bag, and many celebrities and socialites have been spotted carrying one. This only adds to the desirability of the bags and contributes to the high price tag.
2. Superb Craftsmanship
Each YSL bag is handmade by skilled artisans who have years of experience in leathercraft. It takes them from several hours to months before they can complete just one bag. This is why YSL bags are often seen as works of art, and why they command such high prices.
If you look closely at the bag’s details, you’ll see the intricate stitching, the perfectly-aligned hardware, and the overall symmetry of the design. Others call it ‘perfection’ – and it’s hard to argue with that. Thus, a YSL bag, wouldn’t be displayed in stores to be sold if there’s even just tiny detail that could cause the bag to be deemed imperfect.
3. They Are A Good Investment
YSL bags are not only beautiful and well-made, but they are also timeless. You can use them for years, and even pass them down to future generations. Thus, the resale value of each bag doesn’t depreciate as long as it remains intact. Over the years, its bag’s price goes higher than the original retail price.
While YSL bags are definitely a splurge, they are also a wise investment. Unlike other designer brands that come and go, YSL is here to stay. The brand has withstood the test of time, and its popularity shows no signs of waning anytime soon.
4. Its Luxury And Functionality
While YSL bags are definitely luxurious, they’re also functional. Unlike other designer bags that are only meant to be seen and not used, YSL bags are designed to be practical as well.
5. The Bags Make A Statement
Each YSL bag is a work of art, and it shows. When you carry one, you’re definitely making a statement. Whether you choose a classic style or a more trendy design, people will definitely take notice.
6. They Have Originality And Exclusivity
Every YSL bag is unique and has exclusivity of its own. Each bag of YSL has its own serial number, which makes it easy to distinguish one bag from another. It is one of the necessary keys to preserving the brand’s reputation and protecting their bags from a forger replicating it.
7. The Bags Are Handmade
As mentioned, there are craftsmen who make a YSL bag starting from the designing to finishing each product. It is one of the factors that contribute to the price tag of the bag. The time and effort put into making just one bag are already costly, which is why it is priced high in the market.
8. They Last Longer
The lifespan of YSL bags is longer than other ordinary bags. It can compete with other designer bags because of the materials used. Because the brand’s name is at stake, YSL designers do not cut corners when it comes to using high-quality materials to be used for each bag to be made.
A YSL bag does not easily wear off or peel off, it is functional (not just for display) despite its multiple uses, and its series is identifiable on the website of Saint Laurent.
Is YSL Worth the price tag?
YSL bags are definitely worth the price tag. If you’re looking for a luxurious piece that will make a statement, a YSL bag is the perfect choice. Even though the price tag may be high, you’ll be able to enjoy its beauty and quality for many years to come. Whether you choose a classic style or a more trendy option, a YSL handbag is sure to elevate your look.
How Much Is A YSL Bag?
A YSL bag’s price tag can range from $1,090 to $3,150, depending on the style and design of the bag. The most popular YSL bag styles are the Classic Sac De Jour, Sunset Bag, College Bag, Shopping Tote Bag, and Monogram Envelope Wallet On Chain.
Their cheapest bag is the YSL City Toy Backpack, while the most expensive bag is the Classic Sac De Jour Small (In Crocodile Embossed Matte Leather). However, you should know that these prices vary depending on which country are you from.
According to Handbagholic, a fashion blog, YSL Sunset Bag is currently one of the most popular bags of YSL. It approximately costs $2,690 based on YSL’s website.
Is there a difference between YSL and Saint Laurent?
YSL stands for Yves Saint Laurent, while Saint Laurent is the new name of the brand. The change happened in June 2012, almost 50 years after the late Yves Saint Laurent founded the brand. The acronym is still used for some of its products, such as the YSL Beauty line.
The famous logo ‘YSL,’ which also serves as its branding, remains the same. And a majority of everyday people still use YSL to refer to the Saint Laurent products (bags) which are understood by many, including the company.
The rebranding happened because the company wanted to move on from its past and focus more on the future. It’s for the brand to have a distinctive sign of modernity, according to Hedi Slimane during an interview regarding the dropping of ‘Yves’ from the branding. It is also an ode to Yves as well.
Is YSL considered luxury?
Yes, YSL is definitely considered a luxury brand. It is one of the most iconic and popular designer brands in the fashion industry. However, despite the luxury status, the famous brand is still considered affordable for a wider audience than its competitors.
According to the report of Fashion Network in 2020, Saint Laurent is aiming to target young clientèle with accessibly priced handbags (YSL). This is also the reason why they are having younger ambassadors for the brand to represent it.
What is the most popular YSL Bag?
YSL Sunset Bag and Saint Laurent Le 5 à 7 Bag are two of the most popular YSL Bags as of writing this article. These bags are popular because of their compact designs, practicality, and affordable prices.
The Sunset Bag is available in different colors and sizes that are stylish with classic and modern elements. It has a rectangular shape that makes it stand out among other YSL bags. The reason is that you can put your belongings such as your phone, make-up, etc. without making the bag look bulky.
Saint Laurent Le 5 à 7 Bag also offers the same functionality but with a more classical yet timeless design. It is the perfect-sized piece for the essentials. It has an adjustable strap that can be worn on the shoulder or across the body.