It was in 1921 when Chanel launched its very first perfume, Chanel N°5, which up to this day is still one of the most popular and best-selling perfumes in the world. It was introduced by French couturier Gabrielle “Coco” Chanel to the market while the scent formula for the fragrance was compounded by French-Russian chemist and perfumer Ernest Beaux.
Over the years, Chanel has also become known for its fragrance line aside from its clothes, shoes, and bags. The company now has over 100 perfumes in its collection, with each one having unique scents and formulas. And just recently, Chanel introduced another perfume to its line called Paris.
While it is known that Chanel perfume is expensive, it cannot be denied that there’s still a high demand for the product. So why are Chanel perfumes so expensive? Let’s find out!
Why Is Chanel Perfume So Expensive?
It is said that one of the reasons why Chanel perfume is expensive is because of the quality of the ingredients used. In addition, a lot of research and development goes into making each Chanel perfume before it hits the market shelves. As a result, the company incurs high costs in the process, which eventually reflects in the selling price.
1. The Value Of The Product
Since Chanel’s very first perfume was launched in 1921, the brand has built a strong reputation in the fragrance and perfumery market. Along with its already established branding for its other lines and collections like bags, clothes, and shoes, Chanel perfume is able to command a high price tag because of the value that comes with the product.
People are willing to spend more on Chanel perfume because they know that they are getting quality and sophistication in return. And this has helped solidify its position in the industry and make people crave every fragrance that it releases.
2. The Target Market
The company’s target market is composed of people who are willing to spend more money on quality and luxury. While it is true that the brand tries to appeal to the general audience, the brand is more convenient for anyone with disposable income. And because of this, Chanel perfume is often seen as a high-end and sophisticated product, which justifies its high price tag.
Admit it or not, an everyday person would think twice (or many times) before buying a Chanel perfume because of its price. But for someone who can afford or willing to spend money on it, Chanel perfume is definitely worth the splurge!
3. The Scent Formula
Another reason why Chanel perfumes are so expensive is because of the scent formula. As mentioned earlier, the company’s very first perfume was created by French-Russian chemist and perfumer Ernest Beaux. Its very first perfume made a mark on its scent that people loved.
And until now, Chanel is still working with top perfumers to create unique scent formulas for its different lines of perfumes. The company spends a lot of money on research and development to ensure that each perfume has a distinct scent that will stand out from the rest.
4. The Quality Control Process
Chanel perfume is expensive because of the strict quality control process that the company has in place. From the sourcing of ingredients to the packaging and shipping of products, Chanel makes sure that everything is done perfectly to meet the high standards set by the company. This attention to detail ensures that each Chanel perfume is of excellent quality, which justifies the high price tag.
5. The Packaging
The packaging of Chanel perfume also contributes to its high price tag. The company uses high quality materials like glass botte and metal for the packaging of its products. In addition, each bottle is designed with precision and detail to ensure that it looks good and sophisticated. As a result, the packaging of Chanel perfume definitely adds to the overall cost of the product.
6. Celebrity Influence
While it is true that every now and then Chanel introduces celebrities who serve as the ambassador of its perfume line like Marilyn Monroe, it is known for a fact that there are non-ambassador celebrities who uses Chanel perfumes according to their own preference.
And when people learn about it, the curiosity for the product arises with the high possibilities for the value and the demand for it to go up. For instance, Emma Stone, Eva Longoria, Victoria Beckham, and Celine Dion are some of the most notable celebrities known to have used (possibly still using it) a channel perfume.
7. Exclusivity
Chanel perfume is expensive because of its exclusivity. The company does not release a lot of products every year and this helps create a sense of urgency and need among consumers. This creates the thinking for many people want what they can’t have and this makes them willing to spend more money on Chanel perfume, even if it means breaking the bank.
While the high price tag of Chanel perfume can be a turn-off for many people, some are willing to splurge on the product because of the value that it brings. From its high-end packaging to the unique scent formulas, many factors contribute to the high price tag of Chanel perfume.
But at the end of the day, it all boils down to the fact that Chanel is a luxury brand and its products are meant for people who are willing to spend more money on quality and sophistication. This creates the idea that because of the price, not everyone would or could buy the perfume, giving exclusivity to those who wants to spend on it.
How Much Does a Bottle of Chanel Perfume Cost?
The price of a bottle of Chanel perfume varies per category. To give you an idea, the women’s fragrance line costs anywhere between $90 to $345, depending on the size. For example, Chanel N°5 cost $90 for a 1.2 fl. oz. and can go up to $228 for a 6.8 fl. oz. Meanwhile, the most expensive perfume for women is the Gabrielle Chanel which cost $345 for a 1.2 fl. oz.
For the men’s fragrance collection, the prices may cost anywhere between $97 to $17,000. The Bleu De Chanel (3 x 0.7 fl.oz.) is the cheapest which is a refill, while Gardénia (30.4 fl. oz.) is the most expensive.
Other collections are the Les Exclusif De Channel and Les Eaux De Chanel which are fragrances for men and women.
Is Chanel Perfume Worth it?
A Chanel perfume is worth its price tag if you are willing to invest in a quality product. From its good packaging to the unique scent formulas, Chanel perfume definitely has a lot to offer. While others think that its high price tag is not justified, there are still people willing to spend on Chanel perfume because of the value that it brings. In addition, the company’s strict quality control process ensures that each product is of excellent quality.
So, if you are looking for a sophisticated and high-end perfume, then Chanel is definitely a good option as you’re getting the value that you’re paying for.
FAQ
What is the most expensive perfume in Chanel?
The most expensive that Chanel has released is the Chanel Grand Extrait. According to Luxury Property, the Chanel Grand Extrait costs $4,200 per ounce. It is dubbed as one of the most expensive perfumes in the world.
When visiting the fragrance page of Chanel, the price for the Chanel Grand Extrait is not posted. Instead, you will be asked to contact an advisor to inquire about its price.
Why is Chanel Number 5 so popular?
According to The Zoe Report, the reason why Chanel Number 5 is so popular was the world’s first abstract fragrance. Unlike other fragrances that were made to smell like flowers or other natural scents, Chanel Number was created to be an abstract scent. This made it unique and different from anything else that was on the market.
How Long Does Chanel Perfume Last?
The longevity of a Chanel perfume depends on the specific product that you are using and on whether it is opened or not. According to Fragrance Spotter, “Chanel fragrances easily last more than 20 years. Safety regulation might require brands to state a maximum shelf life. In reality, many Chanel perfumes don’t have an expiration date printed on the bottle because they don’t expire.”
