Christian Dior SE, popularly known as Dior, is a French luxury goods company founded in 1946 by Christian Dior. The company is a luxury brand that produces and retails ready-to-wear, leather goods, fashion accessories, footwear, jewelry, timepieces, fragrance, make-up, and skincare products.
If you’re into fashion, it’s no doubt that you’re familiar with the brand and how exclusive its products are since many of its collections can only be bought in the Dior store. It is a given factor why their products, such as their bags, are so expensive. But what else contributes to the high price tags of Dior?
Why Is Dior So Expensive?
Dior uses only the finest leathers, fabrics, and metals for its products. The brand employs expert craftspeople who meticulously create each piece by hand. The combination of premium materials, excellent craftsmanship, and the prestige that comes with the Dior name all contribute to the high price tags of Dior products.
1. The Brand’s Desirability
Dior is a highly desirable brand, and its products are often seen as status symbols. The brand has a long waiting list for many of its products, which only adds to the desirability and exclusivity of the brand. This also contributes to the high prices of Dior products since people are willing to pay more for products that are difficult to obtain.
2. The Dior Legacy
The Dior name is synonymous with luxury, and the brand has a long history of providing high-quality products. This contributes to the high prices of Dior products since customers are willing to pay more for products that come from a reputable and luxurious brand. For example, a Dior watch or jewelry will likely cost more than a similar product from a less well-known brand. The reason behind it is that the customer is not only paying for the product but Dior’s brand name as well.
3. The Materials Used
Dior uses only the finest materials for its products, which contributes to the high prices of its products. For example, Dior uses premium leathers and fabrics that are sourced from the best tanneries and mills in the world. The brand also uses precious metals and stones for its jewelry and watches. All of these factors contribute to the high prices of Dior products.
4. Elite Level Of Craftsmanship
Dior products are known for their quality, and this is another factor that contributes to the high prices of its products. The brand’s craftspeople are experts in their field, and they meticulously create each piece by hand. For example, when they make Dior skincare, their experts use the Dior Hand technique. This attention to detail ensures that each Dior product is of the highest quality, which is reflected in its price.
5. The Dior Lifestyle
Dior products are not only fashion items but also symbols of a luxurious lifestyle. The brand is often associated with wealth and success, and its products are seen as status symbols. This contributes to the high prices of Dior products since people are willing to pay more for products that represent a certain lifestyle.
6. The High Price of Luxury
Dior is a luxury brand, and the prices of its products reflect that. Luxury brands typically charge more for their products than non-luxury brands because they offer higher quality and more exclusive products. Customers who purchase luxury products are also paying for the status and prestige that come with the brand.
Thus, Dior is a trendsetter in the fashion industry and its products are highly sought-after due to the luxurious materials used, the expert craftsmanship, and the prestige associated with the brand. So, when the brand releases a collection, just like the name suggests, it is a collection that reflects the definition of luxury because not everyone can afford it.
7. Influence of Celebrities
In recent years, Dior has been endorsed by some of the biggest celebrities in the world, which has helped to increase the brand’s desirability. Celebrities such as Jennifer Lawrence, Charlize Theron, Natalie Portman, and Rihanna have all been seen wearing Dior products, which helps to promote the brand to a broader audience. This increased demand for Dior products has helped to drive up prices even further.
8. Influence In The Fashion Industry
Dior is one of the most influential fashion brands in the world. The brand sets trends in the fashion industry, and Dior’s style influences many other brands. Although it may not be admitted, it is an open secret that happens to many brands. This influence also contributes to the high prices of Dior products since customers are willing to pay more for products from a trendsetting brand.
Dior also focuses on producing a limited number of each item to maintain exclusivity. This strategy helps keep prices high since there is less supply and more demand for Dior products. It’s no wonder why many people are willing to spend a lot of money on Dior products.
Also, although Dior has some official authorized retailers in the market that carry the products in their shops, there is still some line of products that can only be bought exclusively either on Dior’s website or in its boutique. Therefore, this creates a sense of urgency among buyers which eventually results in them spending more money on the products regardless of the price.
10. Loyal Customer Followings
Dior has built a strong customer base of loyal followers who are willing to pay whatever price the brand asks for its products. These customers are often wealthy and have disposable incomes, which allows them to spend more on luxury items. Dior also offers exclusive loyalty programs and events for its best customers, which further increases the brand’s desirability. As a result, regardless of the price of a product from Dior, there will always be customers who are willing to pay for it.
Is A Dior Product Worth The Price Tag?
Dior products are worth the price tag because of the high quality, luxurious materials used, exclusive designs, and the prestige associated with the brand. If you’re looking for a luxury item that will make you stand out from the crowd, then Dior is the brand for you.
Although not everyone can buy Dior products, the brand still maintains its title as one of the most sought-after luxury brands in the world. The reason is that one person that buys a Dior product can stand out among a hundred people who are wearing non-luxury brands. That is the power and influence of the Dior brand.
How Much Is A Dior Product?
The price of a Dior product can vary depending on the item. For example, a Dior women’s handbag can start at around $1,300 and go beyond $7,500, while a pair of Dior shoes (including the slides) can cost from $670 up to $2,350.
For the women’s line, the most popular handbag is the Dior Book Tote which comes in three sizes; small ($3,250), medium ($3,250), and large ($3,500), while for the shoe category is the J’adior Slingback Pump ($990).
For the men’s line, the most popular bag has to offer is the Maxi Gallop Backpack ($4,100), while the sneakers are popular for men particularly the B30 Sneaker ($1,150) according to their website.
Who owns Christian Dior SE?
The current owner of Christian Dior SE is Bernard Arnault. He is the chairman and chief executive officer (CEO) of LVMH, which is the largest luxury goods company in the world. Arnault’s family owns a controlling stake in Christian Dior SE, and he has been the CEO of the company since 1984.
Where is Dior headquartered?
Dior is headquartered in Paris, France, particularly at 30 Avenue Montaigne, Paris, France. However, it was reported on WWD in 2021 that the headquarters is moving to a new location at the Avenue des Champs-Élysées. The location is still in Paris but there is no further announcement yet on when exactly the moving will going to happen.
How many boutiques does Dior have?
Dior has over 200 boutiques around the world. The first boutique was opened in 1952 on Avenue Montaigne in Paris, France which was reponed in March 2022.
What does Dior sell?
Dior sells a variety of luxury products including clothing, handbags, shoes, jewelry, and fragrances. The company has both boutiques and an online store to cater to its customers.
Does Dior have retail partners?
Dior does have retail partners that sell its products. However, there is still some line of products that can only be bought exclusively either on Dior’s website or in its boutique. Some of the most notable authorized resellers of Dior products are Nordstrom, Escentual, and Oster Jewelers for the brand’s make-up and jewelry lines.