Tag Heuer is a Swiss watchmaker that’s known for its premium watches and accessories. The company started in 1860 in Switzerland, and since then has branded itself as Avant-Garde.
If you love watches, you’ve probably wondered why Tag Heuer watches are more expensive than other brands in its line. Other watches that seem to look and function the same are cheaper. We can’t help but ask, why is Tag Heuer so expensive?
Why is Tag Heuer So Expensive?
Tag Heuer watches are expensive because they use only high-quality materials. The materials, paired with excellent manufacturing and craftsmanship, contribute to the high price of the watches. With only the best going into its creation, Tag Heuer watches are durable and reliable, which shows in their high price.
Tag Heuer Uses Only High-Quality Materials
The value of the materials used in a product contributes greatly to how much the final product will cost. Tag Heuer is known to not shy away from the highest quality materials even if it means a higher production cost.
Furthermore, Tag Heuer uses materials such as diamonds and 18K gold. They use 316L stainless steel, which is the leading stainless steel in the industry. The 316L stainless steel is a metallic alloy that is corrosion resistant.
Additionally, Tag Heuer claims that its manufacturer uses only the most avant-garde materials. This includes titanium, which is best known for its strength and lightness.
Above all this, Tag Heuer has mastered the use of all these high-quality and avant-garde materials that help make their watches and jewelry durable, shock-proof, and corrosion-resistant.
Every Tag Heuer Watch Is Handcrafted
Tag Heuer watches are expensive because you don’t only pay for the materials, but you also pay for the labor that the manufacturers are putting into their timepieces. Even though there is already some automation involved in the creation of the watches, every Tag Heuer watch is handbuilt.
Therefore, a lot of time is put into the creation of each watch. The crafting of the watches has an extreme focus on detail and finishing techniques. Each watch is done with precision and care.
Consequently, the watches become expensive because they are not mass-produced.
Tag Heuer Is Manufactured in Switzerland
Tag Heuer watches and jewelry are Swiss-made. Anything that is Swiss-made can boast prestige and high quality. When something is Swiss-made, it follows a strict set of guidelines that make the manufacturing process more expensive and of higher quality.
Moreover, Tag Heuer actually adheres to all the guidelines set by Switzerland. Every Tag Heuer timepiece is manufactured and handcrafted in Switzerland.
Therefore, manufacturing costs go up because almost everything has to take place in Switzerland. The materials used to create the timepieces also have to come completely from Switzerland. Simply put, Switzerland is an expensive country.
Therefore, if you have completely Swiss-made, handcrafted products, material and production costs go up, making the final piece more expensive.
Tag Heuer Has A Premium Branding
Tag Heuer’s brand name continues to be the main driving force of their price tags. Tag Heuer products give a sense of luxury and status symbol to those who buy them.
Additionally, Tag Heuer is synonymous with premium and luxury. They are known for their prestigious designs, materials, and manufacturing.
However, although the company doesn’t quite meet the standards of a luxury brand, it’s continuously compared with high-end and luxury brands because they are as high-quality and durable as them.
Clearly, being compared with luxury brands will really help to drive up the prices of your products.
The Movements Come From Well-Known Factories And Workshops
The movements of Tag Heuer watches are not all made in-house. However, all of the movements come from well-known factories and workshops. Not to mention, these factories are all Swiss.
For instance, some companies that make Tag Heuer watches are Dubois Depraz, Zenith, and ETA. All of these companies are well-known and industry-leading. The fact that Tag Heuer sources from these companies is enough to drive their prices up.
Tag Heuer Watches Are Proven To Be Durable
With the high-quality materials and precise creation of Tag Heuer timepieces, it’s not hard to say that their products are reliable and durable.
Furthermore, Tag Heuer is an expert in sports watches, which means that they know all that is needed to ensure that watches can last even through a lot of wear and tear. Most Tag Heuer watches are corrosion, shock, and water-resistant.
Additionally, Tag Heuer conducts plenty of thorough tests on their watches to ensure that they are durable.
How Much Is A Tag Heuer Watch?
The cost of a Tag Heuer watch can cost anywhere from $1,300 to $27,150, depending on the kind and design of the watch. Some of the bestselling watches are the Acquaracer Professional 300, Carrera Calibre 16, and the Formula 1 Chronograph.
Furthermore, the cheapest Tag Heuer watch you can buy is the Formula 1 Quartz Watch, which sells for $1,300. The most expensive, on the other hand, at $27,150 is the Tag Heuer Carrera Automatic Chronograph.
Additionally, Tag Heuer often has limited edition watches that go for up to around $20,000. However, there are many instances where Tag Heuer puts their watches on sale.
Is Tag Heuer Worth It?
Tag Heuer watches can be a good investment. Investing in them can be worth it. This is because Tag Heuer watches are known and remarkable for their excellent and durable materials. The craftsmanship that goes into these watches is enough reason why they are worth it.
Additionally, Tag Heuer watches’ resale value goes up over time. This is especially true for limited edition watches.
FAQs
Is Tag Heuer A Good Investment?
Tag Heuer is a good investment, especially since you know that you’re getting your money’s worth when it comes to materials and manufacturing. However, if you were to line Tag Heuer with luxury brands, it may not be the best investment.
Despite this, Tag Heuer manages to hold its value. In some years’ worth of time, your Tag Heuer can be worth more than how much you bought it, especially if it’s one of their limited edition or best watches.
How Long Will A Tag Heuer Watch Last?
How long a Tag Heuer watch will last depends on how much you use it and how you use it. However, with the proper care, it should be able to last for up to seven years without any problems.
Despite that, after seven years, the watches may need some replacements or extensive cleaning, but they will still work as normal for many years to come.
What is Tag Heuer Famous For?
Tag Heuer is best known for their sports watches, specifically watches that are durable and corrosion-resistant. With the company’s roots in automobile racing, they integrate all the knowledge to innovate in the watchmaking industry.
Additionally, despite not ranking as high as other luxury watches, they’re one of the best in their industry.
Does Tag Heuer Have A Lifetime Warranty?
Tag Heuer has a lifetime warranty. The company commits to making sure that each handcrafted piece is well taken care of throughout its lifespan.
Additionally, the company makes it a point to give excellent and seamless service. They believe that quality should also be in their service and not only in their products.
Is Tag Heuer A Luxury Brand?
Tag Heuer is known to make luxury watches, but they are not considered one of the top luxury watch brands. At best, they may be considered an entry-level luxury brand.
