Zara is a Spanish clothing and accessories retailer based in Arteixo, Galicia. The company was founded in 1975 by Amancio Ortega and Rosalía Mera. It is the flagship chain store of the Inditex group, the world’s largest apparel retailer. As of today, it has over 2000 stores worldwide, and they expanded their products ranging from apparel to home furnishing.
If you’re familiar with the brand, you’ve probably asked yourself why its prices are seemingly higher than its competitors. What makes Zara’s products worth more? We took a closer look to find out.
Why Is Zara So Expensive?
Zara’s prices are higher than its competitors for a variety of reasons. One reason is that the company uses better materials. Zara sources its fabrics from the same suppliers as luxury brands. This means that their clothes are made of higher-quality materials than fast fashion brands in the market today.
The Name
Zara is also a luxury brand name. The company was founded by Amancio Ortega, one of the richest men in the world. Zara is known for its trendy designs and luxurious feel. This contributes to the high prices of their products.
Since it was launched, Zara was able to amass a cult following. It has been able to position itself as a luxury brand, despite its affordable prices. This is one of the main reasons why Zara’s clothes are more expensive than its competitors. And it gives its consumers the desire to buy more from the brand.
The Quality
In addition to using better materials, Zara clothes are also better-made. The company has a reputation for producing high-quality clothing. Their garments are designed to last longer and resist wear and tear. This is why many people are willing to pay more for Zara clothes.
The quality of the materials and the construction of Zara’s garments add to the high prices of their clothes. But it’s also one of the reasons why the brand has such a loyal following.
The Designs
Zara is known for its unique and trendy designs. The company works with some of the best designers in the world to create its collections. The company doesn’t follow the traditional model of seasonal collections.
Most fashion brands release new collections twice a year, following the Spring/Summer and Fall/Winter seasons. However, Zara releases new collections every two weeks. This means that their clothes are always on-trend and in style because they work on new designs all year round.
Minimal Paid Advertisements
Another reason why Zara’s prices are higher is that the company doesn’t spend any money on advertising. Instead, they invest their resources in opening new stores. This allows them to reach more consumers and sell more clothes.
While other brands are spending millions of dollars on advertisements, Zara is focused on word of mouth which is remarkable. Compared to other brands, people, particularly the youths, are anticipating every Zara release.
While Zara is more affordable than other luxury brands, it is still considered a luxury good. The company has a higher price point than fast fashion brands like H&M and Forever 21.
It makes people want to buy their products more because they feel like they’re getting their money’s worth. Zara clothes are also seen as an investment piece. And when you see a Zara store, it is usually beside the elite boutiques in the mall.
Trendy Designs
The last reason why Zara clothes are more expensive than its competitors is that their designs are always on-trend. The company works with the best designers in the world to create its collections.
As a result, their clothes are always in style because they work on new designs all year round. Also, it contributes to the fact why they stay ahead of the competition. And according to Fast Company, Zara has approximately 300 designers who create approximately 12,000 new designs every year.
Is Zara Worth Buying?
Zara is definitely worth buying when you can afford its products. Even though their clothes are more expensive than other fast fashion brands, you’re getting what you pay for. The company uses better materials, the clothes are better-made, and the designs are always on-trend. So if you’re looking for quality clothing that will last you a long time, Zara is the way to go.
Zara’s Product Pricing
Zara products range from approximately $15 to $300. The prices of their products depend on the materials used, the design, and the construction. Also, the prices vary depending on the category of the items. For example, their most expensive bag right now is Letter Detail Leather Tote Bag for $249, while their cheapest bags are their cosmetics bags ranging from $27.90.
You may check their website on what’s hot and what’s on sale.
FAQs
Does Zara Offer Discounts?
Zara does offer discounts on its website. However, they don’t offer promo code discounts. From time to time, they do offer markdowns on their products in-store. The discounts differ depending on the store and the country.
Do Zara Clothes Run Large or Small?
Zara’s clothing sizes tend to run small, so it’s best to try them on in-store before purchasing anything. If you’re shopping online, you may want to size up when choosing your clothes.
What Is Zara’s Return Policy?
Zara’s return policy differs depending on the store and the country. However, in general, you have 30 days (from the purchase date) to return an item if you’re not satisfied with it. Just like any other return policies of many stores, it is important to present the receipt. You may check their website for the return policy as it may vary per country.
How Often Does Zara Release New Collections?
Zara releases new collections every two weeks which is why their clothes are always on-trend and up-to-date with the latest fashion trends.
