Founded in 2010, Jacquemus is a French high-end designer brand by Simon Porte Jacquemus. He started his own brand at the age of 20, which was all through by getting his friends to wear his designs during Vogue’s Fashion Night Out in Paris in 2010. As a result, he was invited to Paris Fashion Week to showcase his creations two years later.
The brand’s name, Jacquemus, actually derived from Simon’s mother’s maiden name. Jacquemus was well-received and soon clothes from the new collections were stocked in Opening Ceremony in New York, Dover Street Market in London, and Broken Arm in Paris.
The brand has won several awards including the 2015 ANDAM Fashion Award and the 2016 LVMH Prize. Thus, Jacquemus is also popular among celebrities such as Kim Kardashian, Hailey Bieber, Beyonce, and Emily Ratajkowski.
Jaquemus had a whirlwind start that became a success and still continues up to these days. But despite being a successful brand, is Jacquemus considered a luxury?
Is Jacquemus A Luxury Brand?
Jacquemus is definitely a luxury brand at an affordable price. The brand’s products are made with high-quality materials, quality, and craftsmanship. As a result, they express luxury whoever is wearing. It is one of the special cases in the fashion industry when a brand, that is as young as Jaquemus, claimed its luxury brand status shortly after it was launched.
1. The Brand’s Popularity
The brand is popular among celebrities and fashion insiders. It has also won several awards, which adds to its credibility. And even it is a new brand in the fashion industry, Jacquemus has made a name for itself and is here to stay.
2. The Quality & Craftsmanship of the Products
The quality of Jacquemus products is excellent. It is said that all of its pieces are designed in France by the brand’s team, and then the pieces are made in Spain and Italy. Furthermore, there’s a high standard procedure being followed in the creation of each Jacquemus product before being released on the market.
4. The Materials Used
Jacquemus offers a variety of designs made from different materials. Some of the most popular materials used are merino wool, cotton, virgin wool, linen, and alpaca wool, as well as viscose, nylon, polyamide, and polyester. Also, the brand uses sustainable fabrics sometimes like lyocell and recycled viscose or polyester.
All of these materials are carefully chosen to make sure that they can meet the brand’s high standards. The team behind the brand also ensures that the materials they use are of the best quality so that their customers will be satisfied with their purchase.
5. The Pricing
Jacquemus’ pricing is on the higher end, but it is still affordable compared to other luxury items. The brand’s clothing could go over $2,000. The prices vary from the basic pieces to the more intricate designs. But overall, Jacquemus’ pricing is still reasonable compared to other luxury brands.
On the other hand, it is worth considering that since the label is relatively new, the fashion label hasn’t reached yet a very wide set of collections compared to its luxury competitors. Thus, the products it currently offers are said to be truly worth their price tags.
6. Exclusivity
Jacquemus does not have many stores yet. The brand’s clothing is available in different but limited department stores and online retailers outside Paris—but the high-end ones. Additionally, the brand does offer a made-to-order service for some of its designs.
For instance, Simon Porte Jacquemus has announced in 2021 that there’ll be a Paris showroom for the brand that is exclusive to one person per visit for a unique workshop experience in the company of his team and himself. This event was a one-time opportunity, as of now, but it solidifies the brand exclusivity that not everyone can get to experience.
In another situation, Jacquemus offers exclusivity in the way it is marketed as not everyone would be able to purchase the brand’s products. First, because of the price range and secondly, due to the limited number of stores that Jacquemus is available in. As a result, you won’t often see someone wearing a Jacquemus.
Does Jacquemus Hold Value?
In general, Jacquemus hold its value even though it is an affordable luxury brand. The pieces are made with high-quality materials, and the designs are timeless. Additionally, the brand is popular among celebrities and fashion insiders, which adds to its value.
Even though Jacquemus is a new brand, it has made a name for itself in the fashion industry and is here to stay. According to research, Jacquemus is one of the brands in the market with top emerging resale value for its products. For instance, a Jacquemus Le Sac Ciuciu Shoulder Bag which is approximately retailed for $1,080 has a resale value of $995. In percentage, it is at 92.13% which is undoubtedly high.
That said, the brand will surely have more of its products have a high resale value in the future.
Frequently Asked Questions
Why is Jacquemus so popular?
Jacquemus is so popular because of its unique designs, high-quality materials, and reasonable pricing. Additionally, despite its young age as a brand, it instantly became a cult classic and gained a strong following among celebrities and fashion insiders.
Who is Jacquemus target market?
Jacquemus’ target market is people who are looking for unique and well-made clothing. These people are particularly female Millenials who are looking to invest in quality pieces that they can wear for years to come.
