Founded in 1996, Jimmy Choo is a British high fashion house specializing in shoes, handbags, and accessories. Jimmy Choo was founded by Malaysian Chinese couture shoe designer Jimmy Choo and British Vogue magazine editor Tamara Mellon.
The company is headquartered in London and is currently a subsidiary of Capri Holdings. The brand has claimed to have been a favorite of Princess Diana. And true enough, many of its designs have been worn by celebrities and royalty.
The company has more than 200 stores worldwide and its products are carried in major department stores including Bergdorf Goodman, Selfridges, Neiman Marcus, Harrods, Nordstrom, and Saks Fifth Avenue.
That said, it is undeniable that Jimmy Choo is widely popular. But is it considered a luxury brand? Let’s find out!
Is Jimmy Choo A Luxury Brand?
Jimmy Choo is a true leading luxury brand that is widely known globally. With its empowered sense of glamor, sophistication, and style, the brand has become a favorite of elite personalities. Loved for its couture designs and exquisite craftsmanship, Jimmy Choo is a go-to choice when it comes to high fashion.
1. The Brand’s Prestige
Although the brand was only founded in 1996, Jimmy Choo has managed to establish itself as one of the most prestigious luxury brands in the world. From being carried in major department stores to having over 200 boutiques worldwide, the brand has definitely made a name for itself in the luxury market.
What sets it apart from other brands is that Jimmy Choo has managed to remain true to its core values as a brand with sophistication. In a fast-paced industry that is constantly changing, Jimmy Choo has remained a classic luxury brand that continues to be popular among celebrities and trendsetters. And it is safe to say that it is also one of the reasons why it gained luxury status.
2. The Quality of Its Products
Another factor that contributes to Jimmy Choo’s luxury status is the quality of its products. The brand only uses the finest materials and craftsmanship to create its products, which is why they come with a hefty price tag. But for many people, the quality is worth the investment.
From couture shoes to exquisite handbags, Jimmy Choo’s products are definitely made with luxury in mind. And although the brand has expanded its product range to include other accessories like sunglasses and fragrances, its core focus remains on shoes and handbags.
3. The Craftsmanship
Each Jimmy Choo product is made with the utmost care and attention to detail. The brand’s craftsmen are some of the best in the business, which is why its products are truly one-of-a-kind. From the materials used to the construction of each piece, everything is well-thought of.
The materials used for Jimmy Choo products are also of the highest quality. The brand only uses the finest leathers, fabrics, and crystals to create its products. And because of this, its products are often seen as works of art rather than just fashion items.
More than that, the brand is open to collaboration to strengthen its presence in the fashion industry. It has collaborated with big names like The Trevor Project, Mugler, Off-White, etc. to produce well-crafted products that are in limited pieces.
4. The Prices of Its Products
As expected, all of Jimmy Choo’s products come with a hefty price tag. But for many people, the high prices are worth it because of the quality and craftsmanship of the products. More than that, the prices also reflect the brand’s luxury status. Thus, it also offers made-to-order services to cater to its customers’ need and want.
5. Target Market
Jimmy Choo’s target market is composed of people who are willing to spend a lot of money on high-quality products. The brand caters to both men and women, although its female clientele is much bigger.
People who buy Jimmy Choo products are usually those who want to make a statement with their clothing and accessories. They want to be noticed and they want to be associated with a luxury brand—and willing to spend at least one thousand grand or more.
6. Royalty And Celebrity Influence
Over the years, Jimmy Choo has also gained popularity among royalty and celebrities. In fact, it has become a favorite of many royals, including Kate Middleton and Meghan Markle. The brand has also been worn by many celebrities on the red carpet, further solidifying its status as a luxury brand.
From its humble beginnings to becoming one of the most prestigious luxury brands in the world, Jimmy Choo has definitely come a long way. And with its continuous commitment to quality and sophistication, there’s no doubt that it will remain a favorite among royalty, celebrities, and fashionistas for many years to come.
Does Jimmy Choo Hold Value?
Yes, Jimmy Choo holds value. It is a luxury brand with a long history of quality craftsmanship. The prices of its products reflect the high quality of materials and workmanship that goes into each piece. For example, women’s shoes range from $525 to over $4,000 while the bags are from $425 to over $4,600.
On the other hand, men’s shoes range between $450 to $2,600, while the accessories and fragrances cost approximately $78 to $1,825.
The brand also offers made-to-order services, which further adds to its value. This is because customers are willing to pay extra for a product that is specifically made for them. And while you might ask how Jimmy Choo gained the luxury status when many of its products are affordable enough, it’s mainly because it has solidified its branding.
As a result, the high resale value of Jimmy Choo products is inevitable. For example, a used pair of women’s shoes can be sold for at least $200 while a men’s shoe is worth around $100. These prices alone can already buy brand new products of the same quality from other brands. But because of the brand name, people are still willing to pay for a Jimmy Choo product even if it’s secondhand or auctioned.
Frequently Asked Questions
What company owns Jimmy Choo?
The Jimmy Choo brand is owned by Capri Holdings (formerly Michael Kors Holdings Ltd.) after being acquired in November 2017.
What makes Jimmy Choo special?
Jimmy Choo is special because it is a luxury brand that offers high-quality products. Its prices reflect the quality of materials and workmanship that goes into each piece. The brand also offers made-to-order services, which further adds to its value.
Where are Jimmy Choo products are made?
Jimmy Choo products are either made in Italy or Spain. It actually states on its website where the product is made.
