Established in 1988 by Aletta and Peter Stas, Frédérique Constant SA or simply Frédérique Constant is a Geneva-based wristwatch manufacturer. The company is known for its affordable watches.
The brand is relatively new in the market compared to other Swiss watches. Since its inception, it has made a name in the industry while going through different ownerships. But in 2016, the company was sold again after Citizen Holdings acquired Frédérique Constant and is currently manages the company to this day.
Despite several ownership changes, the brand continues to produce constant timepieces and markets itself as a luxury brand. But is Frédérique Constant considered a luxury brand after all? Keep on reading to learn the answer!
Is Frederique Constant A Luxury Brand?
Frédérique Constant is a luxury brand despite being only founded in 1988. It is an affordable luxury brand to be exact. The company sells high quality timepieces that is on par with other luxury brands. Each of its products underwent rigorous manufacturing process using the finest materials available without compromising the quality and exclusivity.
1. It Is A New Brand But Is Already Making A Name In The Industry
Frédérique Constant is one of the few watch brands in the market that surprisingly gained luxury brand status despite being relatively new. The company was only founded in 1988 but has already made a name in the industry—crediting its success to its continuous production of high-quality timepieces.
While it went to different ownerships over the years, the production and manufacturing of its products were not affected. The company is known for producing high-quality watches which can compete with the already popular brands that are known to produce luxury watches in the market.
2. Pricing Is In Line With Other Luxury Brands
When you say luxury brand, the first thing that would come into mind is its high price tag. And Frédérique Constant watches are no different. The prices of their timepieces are in line with other luxury brands—which is a testament to its status as a luxury brand—despite being dubbed for producing affordable products.
It is said that the majority of its products are priced anywhere between $1,500 and $3,000. These prices are generally considered affordable when compared to other luxury watches. On the other hand, for an average person, these price range is considered expensive.
And from the price range mentioned, it also has products that scream true luxury that are priced at approximately over $10,000 such as the Slimline Perpetual Automatic ($10,229) and the Classic Art Deco (approx. $8,995). The company’s pricing strategy is one of the many factors that helped it solidify its position as a luxury brand.
3. Frédérique Constant Offers Exclusivity
Another factor that made Frédérique Constant a luxury brand is its exclusivity. The company only produces a limited number of watches per year—at a rate of a little over 10,000 units per year—which makes it more exclusive than other brands. Moreover, its products are not widely available and can only be purchased from authorized dealers and retailers.
The fact that Frédérique Constant watches are quite difficult to find only makes it more high-end. It also adds to the allure of the brand, making it even more desirable for luxury watch enthusiasts.
4. The Designs Of The Watches
The designs of Frédérique Constant watches are also aesthetically pleasing. The brand offers a wide variety of designs that would surely cater to different tastes and preferences. From classic and sophisticated designs to modern and trendy ones, Frédérique Constant has it all!
The brand’s commitment to producing aesthetically-pleasing timepieces is one of the many reasons why it has gained the luxury status. And Frédérique Constant definitely excels in this area.
5. The Quality Is Top-Notch
Of course, we cannot forget to mention that the quality of Frédérique Constant watches are top-notch. The brand uses Swiss-made movements for all of its timepieces—which is a guarantee that the quality is indeed exceptional. Moreover, each watch undergoes strict quality control before it leaves the factory.
Furthermore, when it comes to the materials used, Frédérique Constant only uses the best and most high-quality materials. From the case to the strap, you can be sure that each component is made of durable and long-lasting materials.
Does Frédérique Constant Hold Value?
A Frédérique Constant watch holds its value depending on the model, age, and condition. If you are looking to sell your Frédérique Constant watch in the future, you can expect to get a good return on investment—especially if it is a limited edition or vintage model.
Also, the condition of the watches would also play an important part to define whether or not the watch would still hold value after some time. Wear and tear is the main deal breaker when it comes to watches which is why taking good care of your watch is important if you want it to hold its value.
Frequently Asked Questions
Where does Frédérique Constant rank?
According to Frédérique Constant’s website, “In an article written by the prestigious Swiss newspaper Le Temps, Frederique Constant was ranked 5th place.”
Does Frédérique Constant make its own movements?
Yes, Frédérique Constant, as a Swiss maker, conceives, develops and assembles its own movements and puts them into watches.
