Known as one of New York-based top contemporary fashion labels, Theory was established in 1997 by Andrew Rosen. With the partnership with Theory’s co-founder Elie Tahari, the brand started as a clothing line for women with a focus on stretch pants. And in 1999, a men’s line was added after the women’s collection has been well-received.
Fast-forward to the present, Theory is now catering to the rest of the world in over 489 locations. The brand has come a long way since its inception, but why is it still one of the most sought-after brands despite its high price tag?
Why is Theory So Expensive?
There are a few reasons that Theory’s clothing is expensive. To start, they use natural fibers like wool, cotton, and linen instead of cheaper synthetic options. They also only employ the best designers, like Olivier Theyskens. Obviously, these choices add to the cost of their garments. But, it also ensures that their clothes will last through continuous wear.
- The Branding
Theory is also a luxury brand, and its clothing is made to appeal to a certain type of customer. The clothes are meant to be worn by people who have an appreciation for quality and design. And because of this, the prices reflect that. It is said that because of its branding, its sale was approaching $1 billion in 2014.
- Materials Used
As mentioned earlier, one of the main reasons why Theory’s clothing is so expensive is because of the high quality of the materials used. According to their website, they’re sourcing and producing their products from raw materials. The fabrics are the most used ones that are meant to last. They use cotton, wool, and linen, and transform them into their signature Good fabrics. This means that the clothes are not only more durable but also more comfortable to wear.
- Tailored Fit Wear Options
Theory’s clothing is expensive, but it is made with the customer in mind. The clothes are designed to fit well and look good on a variety of body types. There is a wide range of sizes available from small to extra sizes, so you’re sure to find something that fits you well. But there’s also an option on their website for someone to customize the size of their chosen product(s) according to their body type.
You can also schedule an appointment or virtual styling if you want someone to assist you with shopping for Theory clothes.
- Reputation for Good Quality
Theory has built a reputation for being a high-quality brand. The clothes are designed to last, and they’re made with the best materials available. This is why the brand is so popular with people who want to invest in quality clothing.
Theory’s clothing is also made to be comfortable and easy to wear. The garments are meant to be worn all day, and they’re designed to move with you. This is why the brand is so popular with people who are always on the go. They want to make a good linen production and traceable from farm to mill to ensure the company’s reputation is preserved for having a good quality of products.
- Status Symbol
Theory’s clothing is also seen as a status symbol. The brand has been worn by celebrities and influencers, and it’s become a symbol of success and wealth. This is why the brand is so popular with people who want to show off their success.
That being said, Theory’s clothing is still expensive for most people. It is not worn by a majority of everyday people. But if you can afford it, the quality and design are worth the price.
- Good Investment
Theory is a brand that will last you for years, and it’s an investment piece that you’ll be able to wear for a long time. With proper attention and responsible usage of the clothes made by Theory, it is a worthwhile brand to spend on due to the durability and comfort it provides its wearer.
It adds to the fact that it is expensive, but it is also why it is a good clothing choice to make. This is why the brand is so popular with people who want to invest in quality clothing.
Is Theory Worth The Price Tag?
Theory products are worth the price tag. If you’re someone who wants to have comfortability while effortlessly vibing a luxurious feel, this is the clothing line for you. It radiates confidence and ease which makes it perfect not just for special occasions but also for daily wear. And even if you’re buying it internationally, Theory’s shipping and return policy are convenient. They even offer a 30-day return policy to ensure that every purchase you make is worth it.
How Much Does a Typical Theory Product Cost?
The prices vary depending on what you are buying. The prices vary for both men’s and women’s collections. But as an idea, the price range is around $100-$1,200 for men’s wear, while $100-$1,400 for women’s. Of course, the more expensive items are usually their jackets like the Morvek Zip Jacket in Leather and legging pants, J Brand Elsa Friday Legging, which can go up to $1,400.
However, you still must consider that it would depend on the state or country you’re buying from. Also, it is worth noting that the shipping fee is not included in the prices yet.
Does Theory Offer Discounts?
Yes, Theory offers discounts to its customers from time to time. For example, they offer discounts such as the ‘First In-App Purchase‘ when you order using their mobile app. Another discount they offer is seasonal discounts like a summer sale. You can also ask the store staff for in-store discounts at one of their physical stores.
As for how much the discounts are, it depends, so it is better to go to their website or mobile app to confirm.
Are there gift cards available at Theory?
Yes, Theory offers gift cards and e-gift cards that you can purchase in denominations for up to $1,000.
Does Theory offer alterations?
There is a complimentary alteration offering from Theory to select My Theory loyalty members. It is done in stores only. So, if you want to take advantage of it and ensure that the clothes you buy fit perfectly, you can go to the nearest Theory store in your area.
Does Theory have after-sales service?
Yes, there is an after-sales service at Theory. For any concerns after your purchase, you can contact their customer support via email. For example, if you receive a defective product or have questions about shipping and deliveries.